Salon ROI Calculator
Estimate the return on a marketing spend, promotion or equipment purchase.
The math
How we got your number
- Profit generatedUSD 6,000 × 50%= USD 3,000
- Net returnUSD 3,000 − USD 2,000= USD 1,000
- Return on investmentUSD 1,000 ÷ USD 2,000= 50%
What this number means
ROI compares the profit an investment produced to what it cost, as a percentage.
It lets you compare very different spends — a campaign vs new equipment — on the same footing.
How to improve it
- 01Attribute revenue carefully so ROI reflects this spend only.
- 02Use gross margin, not raw revenue, for a truer return.
Frequently asked questions
How is ROI calculated?
(Profit generated − investment) ÷ investment × 100.
Should I use revenue or profit?
Use profit (revenue × margin) for a true return.
What counts as a good ROI?
Any positive ROI adds value; compare against other options and payback time.
Why is attribution important?
ROI is only accurate if the revenue truly came from that spend.
How does WAJ help?
WAJ links bookings to their campaign source so ROI reflects reality.
Know which spend actually pays off.
WAJ ties bookings and revenue back to campaigns so ROI is measurable.