The team behind MENA's service OS
WAJ is the all-in-one operating system for salons, clinics, and service SMEs across the region, bookings, POS, CRM, marketing, and clinical records, augmented by AI.
Built in the region, for the region
Global tools were never made for how salons and clinics here actually run. So owners juggled five different apps and paid 10–30% commissions just to take a booking.
WAJ replaces all of it with one platform, Arabic-first, AI-native, and owner-aligned with zero booking commissions. From our offices in Dubai and Amman, we're building the operating layer for MENA's service economy.
What we stand for
Built for the region
Arabic-first, RTL, and in-country support, the region-native operating layer, not a global tool retrofitted.
AI-native, not bolted on
Intelligence woven through every workflow, for the salon owner and the doctor alike.
Operator-led
Built by people who shipped at scale across MENA's biggest tech and service companies.
Meet the team
Operators, engineers, and builders across Dubai and Amman.
