WhatsApp Booking ROI Calculator
Estimate the bookings you lose to slow WhatsApp replies, and what instant replies would bring back.
The math
How we got your number
- Slow or missed chats400 × 20%= 80
- Bookings recovered80 × 25%= 20
- Extra revenue per month20 × USD 45= USD 900
- Profit from those bookingsUSD 900 × 60%= USD 540
- Profit after the tool’s costUSD 540 − USD 150= USD 390
- Return on the tool’s costUSD 390 ÷ USD 150= 260%
What this number means
Only the chats that slip through count here. Clients who would have booked anyway are not credited to automation, so the figure stays realistic.
Most clients message before they book. A chat that waits until the next morning often books somewhere else.
How to improve it
- 01Send a booking link automatically to every new chat, including after hours.
- 02Use saved replies for prices and opening times so staff answer in seconds.
Frequently asked questions
Why not count every WhatsApp booking?
Most of those clients would book with or without automation. Counting only the chats you currently miss gives a return you can actually expect.
How do I know how many chats I miss?
Scroll back through a week of WhatsApp and count chats that waited more than an hour, or came in after closing.
Why use profit instead of revenue?
Each booking also costs you commission and products. Comparing profit with the tool’s cost shows whether it pays for itself.
How does WAJ help?
WAJ replies on WhatsApp straight away, sends a booking link, and reminds the client before the appointment.
Reply to every WhatsApp chat in seconds.
WAJ answers, sends booking links and reminds clients on WhatsApp, day and night.