Customer Lifetime Value (CLV) Calculator
Estimate the total profit a typical client brings over their lifetime.
The math
How we got your number
- Annual value / clientUSD 45 × 8= USD 360
- Customer lifetime valueUSD 360 × 3 × 60%= USD 648
What this number means
CLV estimates the total profit from a client across every visit for as long as they stay.
It tells you how much you can afford to spend to win and keep a client — the ceiling for CAC.
How to improve it
- 01Raise visit frequency with reminders and memberships.
- 02Increase retention so lifespan grows.
Frequently asked questions
How is CLV calculated?
Average purchase × visits per year × years × gross margin.
Why use gross margin?
It turns revenue into profit, which is the value that matters.
How does CLV relate to CAC?
CLV should comfortably exceed CAC for healthy growth.
How do I raise CLV?
More frequent visits, higher spend, and longer retention.
How does WAJ help?
WAJ tracks visit history and powers loyalty and reminders to lift CLV.
Grow the value of every client.
WAJ client profiles, loyalty and reminders extend lifespan and frequency.