LTV:CAC Ratio Calculator
Compare what a customer is worth to what they cost to acquire.
Расчёт
Как получилось ваше число
- LTV : CAC ratio (× : 1)USD 648 ÷ USD 100= 6.48
- Net value per customerUSD 648 − USD 100= USD 548
Что означает этот показатель
This ratio compares lifetime value to acquisition cost. A common rule of thumb is that 3:1 or higher is healthy, and below 1:1 means you lose money per customer.
It's the single clearest test of whether your growth is profitable and sustainable.
Как его улучшить
- 01Raise LTV with retention and higher spend.
- 02Lower CAC with better conversion and channels.
Частые вопросы
How is the LTV:CAC ratio calculated?
Lifetime value ÷ customer acquisition cost.
What is a healthy ratio?
A common benchmark is 3:1 or higher, but it varies by business.
What does below 1:1 mean?
You spend more to acquire a customer than they're worth — a loss.
Can the ratio be too high?
Very high can mean you're underinvesting in growth.
How does WAJ help?
WAJ links customer value and campaign cost so the ratio reflects reality.
Grow profitably, not just fast.
WAJ connects customer value and acquisition cost so this ratio is real.