Customer Acquisition Cost (CAC) Calculator
See what it costs to win one new customer.
Расчёт
Как получилось ваше число
- Customer acquisition costUSD 6,000 ÷ 60= USD 100
- First purchase ÷ CACUSD 120 ÷ USD 100= 1.2
Что означает этот показатель
CAC is total sales and marketing spend divided by the number of new customers it produced.
If CAC is higher than what a customer is worth, growth loses money; it's the anchor for marketing decisions.
Как его улучшить
- 01Improve conversion so the same spend wins more customers.
- 02Shift budget to channels with lower CAC.
Частые вопросы
How is CAC calculated?
Total sales and marketing spend ÷ new customers acquired.
What should CAC include?
Ad spend, tools and the sales/marketing effort tied to acquisition.
Is a low CAC always good?
Only if it doesn't limit growth; compare CAC to customer value.
What is a healthy CAC payback?
The faster a customer's spend recovers CAC, the healthier the model.
How does WAJ help?
WAJ ties leads and bookings to their source so CAC is real, not guessed.
Spend where it pays off.
WAJ links campaigns to real bookings so CAC is measurable.