Win Rate Calculator
See what share of opportunities you close — and the value of the ones you don't.
The math
How we got your number
- Win rate60 ÷ 180= 33.3%
- Revenue won60 × USD 500= USD 30,000
- Value left on the table(180 − 60) × USD 500= USD 60,000
What this number means
Win rate is the share of active opportunities that end in a closed deal.
It reflects how well you sell to the right prospects; the value of lost deals shows the size of the opportunity.
How to improve it
- 01Qualify harder so you compete where you can win.
- 02Sharpen your offer and follow-up.
Frequently asked questions
How is win rate calculated?
Deals won ÷ total opportunities × 100.
Win rate vs conversion rate?
Win rate measures late-stage opportunities; conversion covers the whole funnel.
What is a good win rate?
It depends on your market and deal size; track and improve your own.
Why track lost value?
It sizes the revenue opportunity in improving win rate.
How does WAJ help?
WAJ CRM tracks every opportunity and outcome so win rate is always current.
Win more of the deals you chase.
WAJ CRM keeps every opportunity visible so none slips.