CRM Closing Rate & Funnel Calculator
Measure how leads convert through each funnel stage — and the revenue at the end.
The math
How we got your number
- Lead → qualified400 ÷ 1,000= 40%
- Qualified → opportunity180 ÷ 400= 45%
- Opportunity → closed60 ÷ 180= 33.3%
- Overall lead → customer rate60 ÷ 1,000= 6%
- Estimated revenue60 × USD 500= USD 30,000
What this number means
This breaks your funnel into stage-by-stage conversion rates and estimates revenue from closed deals.
One weak stage caps everything after it; knowing the biggest leak shows where to improve first.
How to improve it
- 01Follow up faster — response time drives close rates.
- 02Fix the single weakest stage first.
Frequently asked questions
What is closing rate?
The share of leads or opportunities that become paying customers.
What is overall conversion?
Closed deals ÷ total leads — the full funnel end to end.
How do I find my weakest stage?
Compare the stage rates; the lowest is where most prospects drop off.
Why multiply by average deal value?
It turns closed deals into an estimated revenue figure.
How does WAJ help with the funnel?
WAJ CRM records every stage automatically, so these rates stay live.
See your whole funnel in one place.
WAJ CRM tracks every lead from first contact to closed deal.