Profit Margin & Markup Calculator

See your margin and markup from cost and selling price — and the difference between them.

Расчёт

Как получилось ваше число

Margin is profit as a percentage of selling price; markup is profit as a percentage of cost. They answer different questions from the same numbers.

Confusing the two leads to underpricing — a 50% markup is only a 33% margin, not 50%.

What's the difference between margin and markup?

Margin divides profit by selling price; markup divides profit by cost — the same profit gives two different percentages.

How is margin calculated?

(Selling price − cost) ÷ selling price × 100.

How is markup calculated?

(Selling price − cost) ÷ cost × 100.

Which one should I use to set a price?

Use markup to build a price up from cost; use margin to check how profitable that price really is.

How does WAJ help with margins?

WAJ POS and reporting track cost and price per item so margin is visible without manual spreadsheets.

WAJ POS and reporting keep cost, price and margin visible in real time.